Wednesday, 16 October 2013

How is masculinity represented in the music video Gin and Juice by Snoop Dogg?

Masculinity in this video is represented in a contrasting way to the previously analysed video, Little White Lies by Deaf Havana. This is a more serious video which shows masculinity in a more realistic manner.

Elements of the Male Gaze theory are very evident throughout, one particular scene which shows this is at around 1:28 with a woman dancing at the house party. The camera shots force the viewer to look at her in the way that a heterosexual male would, with close up shots of her body tilting slowly down her body. This is also shot in slow motion for the male gaze to take effect to it's full extent.

Scenes like this run throughout the video, showing the male's power over the females and giving a representation that males view females only as objects of sexual desire. This gives the males superiority over the females.

There is, however, one female who has definite superiority over Snoop Dogg in this video; the mother character. She bosses the children and him around and this had negative effects on his masculinity, showing that he is not superior to all people, especially this authority figure and women. However, he fact that none of his friends saw him prevents the rest of the characters fro thinking that he isn't the alpha male.

The father character in this video also brings out the true masculinity being represented as he is the true alpha male, being able to boss Snoop Dogg around and tell him off, like a typical father figure. Snoop Dogg is only the alpha male when his father leaves the scene, showing that, without an authority figure present, he believes that he is the alpha male out of all of his friends and the younger brother characters in the video. This shows that he is slightly arrogant and very confident in himself, which is a characteristic of being a very masculine male. 

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