The question that I will work on.

The question that I am going to answer is "Do different genres of music offer contrasting views on masculinity?"

I will compare and contrast 2 albums from 2 artists. I will be looking at their music videos, lyrics and album covers and comparing and contrasting the representations of masculinity shown in them.

Skyfall Analysis - Glass marksman shot scene

Right from the beginning of this scene, the audience can easily distinguish different character categories based on Propp's theory. It is clearly shown that the villain is Silva from the fact that he has his group of armed henchmen protecting him and holding James Bond and at gunpoint. This is a form of iconography as villains always have their group of henchmen protecting them. The audience can also tell that Silva is a villain by how he has Severine entrapped with her hands tied up. Severine is the "princess" character, according to Propp's theory, as she is in distress and appears to have been beaten, probably by Silva's henchmen. The audience can tell that Bond is the hero from the start by the way he does not appear scared or distressed by the fact that he is being held at gunpoint by the villain, a sign that tells the audience that Bond will overthrow Silva's power and bring him to justice. Bond also has morals, as the hero, he must not kill the innocent. He hesitates to take the marksman shot until he is forced to, in which case he purposely misses the target on top of Severine's head. This contrasts to Silva; he has no morals or conscience at all and doesn't hesitate to shoot and kill the damsel in distress just to get on with his job, further supporting his role as the villain.

James Bond male gaze

The James Bond franchise is a clear example of film objectifying females and forcing the audience to view females via the male gaze. The scene within "Die Another Day" when James Bond meets the character Jinx demonstrates my previous statement by the various ways the camera shows Jinx as she emerges from the sea; the shot has been edited to have a vignette effect when Bond is looking through the binoculars at her to make the audience focus on just her and to view her literally from Bond's eyes, as a male. The moment when she dramatically emerges from the water is shot close up and in slow motion. This has been done to, in a sense, force the audience to look at her body in the way that a heterosexual male would "check her out". 

After Jinx emerges from the sea, she dramatically struts up to her towel with exaggerated body movements at the bar where Bond is to dry herself off, but still having a full face of makeup somehow perfectly intact, this is a hyper-real representation of females, or even a representation of Bond's fantasy; how he sees her. 
As she does this, Bond begins to converse with her by saying "magnificent view", of course, he isn't talking about the surroundings, he is referring to her body, further objectifying her character.

They then begin to talk about predators and prey, Bond states that "Predators usually appear at sunset". After being asked why, he says "it's when their prey come out to drink", as Jinx ironically takes a sip of her Mojito. Of course, he is referring to predators as himself - the male, and the prey as her - the female, but rather than a predator feasting on their prey, he uses these statements as a form of innuendo. This also puts emphasis on how the male has been constructed to be a powerful being - more so than the female. Males are also seen as active and set the narrative/scene and females are seen as passive and go along with it, or continue the narrative. This is typical of a patriarchal spy film.

A Niche Audience

A niche audience would consume forms of media that are specialised for a particular audience. 
For example, very obscure television channels, like the "SyFy" channel or The History Channel have been constructed to be consumed by only a small variety of audiences. 

In the case of certain TV shows, a series like The Walking Dead would be considered as niche in the UK as it is a survival horror/drama show about a group of people surviving a zombie apocalypse. This most certainly shows that it has been constructed solely for fans of zombie related media a not for a general mainstream audience.

Further evidence that this is a niche show is the fact that it is not shown on any of the most popular channels; the only channel that it is aired on in the United Kingdom is the channel "5*". 

In contrast to the UK, The Walking Dead is an extremely popular mainstream show in America, mainly due to the scheduling and placement of it (what time is it aired and which channel it's aired on), it is shown on the most popular channels at prime time, the time of day when the largest number of people are watching the television. 

If The Walking Dead were to be aired on prime time television on one of the popular channels in the UK, it would be classed as a mainstream show here too.